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ESPRIT
"¡K.Essentially, it boils
down to an interesting mix of innovative technology with Contemporary
Art to act as a theme for this corporate re-branding exercise¡K.
We looked into a whole bunch of imageries, from Damien Hirst to
Philip-Lorca diCorcia; from Donald Judd to Dan Flavin; from Jeff
Koons to I-Ching¡K. where every designed object should be moveable,
interchangeable, re-useable and 100% functional¡K."
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