A: So what you are saying is that 'shopping' is more like a psychological band-aid for the urbanites, when one is lonely, euphoric or unhappy, one has to shop.

B: Yes, it fulfils the 'hunting' part of our basic instincts. And as long as it is a convenient, pleasant and relatively inexpensive experience, people are going to try it...

A: How about if we introduce something totally automatic - without any shop assistant in sight - and plaster the entire place with non-stop music, videos, and commercials...