Wood, Water, Fire and Earth which are applied to heighten the spatial qualities of the Boxes, adding another dimension and thus creating a memorable, almost iconic, experience for everyone who visits.

The thematic element of the Main Lobby is Water and the Giant-sized UA logos are inverted on the carpeted floor like a glowing reflection from a still pond at midnight. In the Wooden Box, the abstracted tree structure becomes a silhouette on the double height space in one of the Cinemas.